Signage Archive

5 Tips on How to Market Your Business with Vehicle Wraps

Are you looking for ways to outpace your rivals without overspending? Vehicle wraps are the answer. These adorning device with eye-catching graphics can promote your business as your drivers go around town. Unlike more costly marketing media, they work 24/7 every year for up to seven years – depending on the materials used. This makes it easier, even for small businesses, tomanage expenses. With the right creative services provider, you could easily integrate car wraps into your marketing mix.

Here are five of the best practices of advertising with vinyl car wraps for your business:

  • Keep it short. The main purpose of the wraps is for people to recognize the company. As soon as perspective customers see your vehicle, they should immediately understand what you offer. For instance, place the name Roach Busters and your contact information on your wraps. Passengers and drivers will instantly know that you help get rid of these pests.
  • Make it clear. If your business name does not clearly tell people what you do, you’ll need to include a little detail. For instance, your brand name is yours and your husband’s initials – LV Chin. Include a brief list of products like “NAILS” and “CEMENT” to clarify what your business does. You can make use of images to add clarity, too.
  • Be bold. Think of large lettering and bright colors to grab attention. Keep in mind that drivers and passengers only have a few seconds to take in your car wrap design. So, obvious is good. Use designs that fully cover the car, so your logo and company name are visible in every angle.
  • Beware of hidden messages. Plenty of big name brands have made embarrassing mistakes when it comes to using vinyl ready designs, and you don’t want to be one of them. Make sure you analyze your company name to see if there are letter combinations you need to watch out for. For instance, you are selling butter. Make sure the last “t” stays with the “e” every time, even when the downs are down or doors are open.
  • Think about your car. Keep in mind that the shape of your car is also an important factor on your design. A good designer will work to make the wrap look more natural with your vehicle. For instance, sporty cars look awesome with sleek fonts and dynamic designs. Pickup trucks can look fantastic in hot pink, too. You just need to choose a design that flows with the contours of your vehicle.

Car wraps have non-marketing benefits, too. They provide a predictable fixed-advertising cost as well as preserve your vehicle’s resale value. They protect the original paint from weather damage, chips and scratches and keep it brand new. The other two great things about them are safe removal and easy maintenance.

Unlike the yellow pages and other advertising papers, vinyl wraps have broad reach and low cost-per-impression. They can add horsepower to your marketing mix and shift your sales growth into higher gear without overspending.


4 Reasons You Should Get a Van Signwriting Template

Van signwriting is a long-established art. Forget about writing your advertisement onto the side of your vehicle with a paintbrush. The use of vinyl wrap to neatly and effectively display your logo, business name and contact details has taken a leap in recent years. A van signwriting template gives you freedom to choose the form most appropriate for your business. Besides making your business stand out from competition, it also helps you stake out your territory.

What else can a van signwriting template do for your business?

  • Cost-effective and high-exposure marketing. When planning a marketing campaign, you can make use of many different media channels, such as newspapers and billboards. However, the costs involved in each medium are very high for small businesses. On the other hand, vehicle signwriting is economically sensible. You ca expect up to 3,000 people to see your ad every day. The high quality vinyl can last up to five years, too.
  • Frequent fresh look. Cheaper vinyl is also available and lasts about one year. This is not a negative feature through, as it is the perfect solution for time-limited or seasonal marketing campaign. If you only have two or three vehicles, you may want to refresh their appearances frequently to guarantee attention. With cheaper vinyl, you can make use of van signwriting templates to reap the benefits of cross-channel marketing.
  • Localized brand development. The first people to see your advertisement are those who are in your local area. Overtime, they will start to recognize your vehicle and be familiar with your brand. This instills a sense of trust and reliability, which can turn your prospects to customers. Acceptance in your local community is a vital asset for your small business.
  • Non-aggressive advertising. Misplaced aggressive sales techniques can hurt your business. Instead of gaining customers, you could end up driving them away. But with van signwriting, you can sell your product, service and brand without making customers feel forced. It leaves a positive impression without the need to impose aggressive marketing styles. Drivers and passengers can see your ad and make a purchase as they please.
  • Protect and preserve. The most modern and effective form of van signwriting involves the use of self-adhesive vinyl, which protects the paintwork from stone chips and abrasion. Using an over-laminate can also further enhance the protective effect, which can be removed before resale. By preserving the original paintwork, your vehicle can look as good as new – which is a very good investment.

Van signwriting templates offer an affordable and accessible mode of marketing. A well-designed and striking sign will certainly catch your target audience’s attention. If you are looking for an effective way to advertise your business, why not turn your vehicle into a moving billboard? Vehicle wraps are very popular among small and large businesses. Take this opportunity to get your brand in front of your audience at the lowest cost possible.

Vehicle signage works 24 hours a day, 7 days a week. Whether your car is driving around or being parked in a prominent place, it can get potentially hundreds or thousands of impressions per day.