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5 Don’ts of Designing a Great Vehicle Vinyl Wrap

Compared to other forms of outdoor advertising, vehicle wraps may be the most cost-effective. For a one-time investment, business owners can use them between 5 and 12 years (depending on weather conditions and care measures). However, the car wrap design must be close to perfect if they want to be successful. With the increasing number of cars on the road, it can be difficult to stand out. This is where your work as a designer comes in.

When designing vinyl graphics for cars, there are a number of things that you should do. But, there are also a lot that you shouldn’t. Here are five of them:

  1. Don’t rely solely on templates. Getting templates online is recommended because it saves you time, but you should also see the vehicle. Remember that vehicle wrap templates will provide you with a dimensional outline and the digital canvass to work on. But, they will not alert you if customizations have been done in the vehicle. So, you should definitely see the vehicle and take measurements before printing and cutting the design. If you do it after discovering that a custom bumper has been installed, you may work again from the start and lose valuable time and money.
  2. Don’t rush headlong into your design. Although the urge to design and create immediately is strong, fight it! Communicate with your client first. Find out what they want and pay attention to specific details. Create cool car wrap designs that either meet or exceed their expectations to avoid unnecessary reworks.
  3. Don’t overcrowd your design. When designing vehicle wraps, keep it simple. Do not overcrowd your design with imagery and other art elements. The most effective vinyl graphics for cars are colorful and dynamic, but highly sophisticated in terms of design and composition. So, keep your design simple, eliminate noisy background and allow the brand message to standout.
  4. Don’t put too much advertising copy. Too much copy can be distracting on car wraps because potential customers can only see it briefly. As a designer, try to keep advertising copy to a minimum. All you need to include in your design are contacts details, brand identity and maybe a short message.
  5. Don’t disregard the needs of your client. Your client is your partner in creating great vehicle wrap designs. Communicate with them effectively by not only giving sound advice, but also listening to them. Ultimately, they are the ones paying for your service so you have to make sure that they are satisfied.

Knowing the things you should do to create amazing car wrap designs is important, but so is learning about the things you should avoid. The design is one of the most important aspects of the vehicle wrap. To create aesthetically pleasing and effective wraps, follow the above tips. Keep in mind that your clients are putting their trust on you. Keep it intact by communicating with them every step of the way. Know what they want and meet or exceed their expectations.

When Do You Need a Custom Vinyl Graphics?

There are millions of models, makes and special editions for every vehicle. So, what happens when there are no vehicle graphics templates? Vehicle wrap designers usually use a template. That’s how they know what size to print the graphics for the wraps. They ask for the model and the make as a rule of thumb. If special modifications are required, the car is usually brought a few days early to measure every nook and cranny. This means a template is custom-made.

Unlike more costly media, vehicle wraps work 24/7 for up to seven years, making it a good investment even for small businesses. According to the Outdoor Advertising Association of America (OAAA), they offer the lowest cost-per-impression at about 4 cents per thousand. A single car wrap can generate between thirty and eighty thousand impressions per day. Other marketing benefits include local targeting, brand consistency, and strategic and creative versatility.

When do you need custom vehicle branding templates? Here are three scenarios when you actually need to bring in your vehicle for measurement:

  • If you vehicle is an older make and a van wrap template is not available. Not all vehicles fit the vehicle wrap design templates available with the designer. For instance, your car model was discontinued two decades ago and there’s simply no similar template that the designer can make to go by. Also, many classic cars have no templates. An estimate would be necessary to get you in the ballpark.
  • Special sport packages may require some foisting. Other additions such as a spoiler must be accounted for.
  • Specially modified vehicles also require custom vinyl templates. The design needs to be decided and adjusted during the wrap printing in order to fit the modification.

Utilize the Experts
While you can make your own car wrap design, we still recommend you turn to the experts. You don’t have the experience they have. Besides, you don’t have to let them take over the project. You can be partners to achieve the design you want for your business. Many providers offer awesome vinyl ready designs and pro vehicle templates. You can be sure your goals will be met.

Why is it important to choose the right car wrap design?
A well-design wrap and sign reinforce your brand identity. It is a bold way to introduce your company to thousands of people. An effective wrap design is eye-catching. It immediately delivers the most important information about your business. So, you have to keep it short and make it clear. Keep in mind that drivers and passengers only have a few seconds to take in your vehicle wrap design. So, you have to strike the balance between attention grabbing and distracting.

Vehicle graphics and car wraps are a fresh way for all types of businesses to advertise. As two dimensional objects, car wrap templates can present a challenge but it can be overcome with experience and the right tools. Vehicle templates are a good start for vehicle wrap design. Thousands of templates are available for every year, make and model. Each template offer a representation of the vehicle’s parts, making the installation easier.

5 Tips on How to Market Your Business with Vehicle Wraps

Are you looking for ways to outpace your rivals without overspending? Vehicle wraps are the answer. These adorning device with eye-catching graphics can promote your business as your drivers go around town. Unlike more costly marketing media, they work 24/7 every year for up to seven years – depending on the materials used. This makes it easier, even for small businesses, tomanage expenses. With the right creative services provider, you could easily integrate car wraps into your marketing mix.

Here are five of the best practices of advertising with vinyl car wraps for your business:

  • Keep it short. The main purpose of the wraps is for people to recognize the company. As soon as perspective customers see your vehicle, they should immediately understand what you offer. For instance, place the name Roach Busters and your contact information on your wraps. Passengers and drivers will instantly know that you help get rid of these pests.
  • Make it clear. If your business name does not clearly tell people what you do, you’ll need to include a little detail. For instance, your brand name is yours and your husband’s initials – LV Chin. Include a brief list of products like “NAILS” and “CEMENT” to clarify what your business does. You can make use of images to add clarity, too.
  • Be bold. Think of large lettering and bright colors to grab attention. Keep in mind that drivers and passengers only have a few seconds to take in your car wrap design. So, obvious is good. Use designs that fully cover the car, so your logo and company name are visible in every angle.
  • Beware of hidden messages. Plenty of big name brands have made embarrassing mistakes when it comes to using vinyl ready designs, and you don’t want to be one of them. Make sure you analyze your company name to see if there are letter combinations you need to watch out for. For instance, you are selling butter. Make sure the last “t” stays with the “e” every time, even when the downs are down or doors are open.
  • Think about your car. Keep in mind that the shape of your car is also an important factor on your design. A good designer will work to make the wrap look more natural with your vehicle. For instance, sporty cars look awesome with sleek fonts and dynamic designs. Pickup trucks can look fantastic in hot pink, too. You just need to choose a design that flows with the contours of your vehicle.

Car wraps have non-marketing benefits, too. They provide a predictable fixed-advertising cost as well as preserve your vehicle’s resale value. They protect the original paint from weather damage, chips and scratches and keep it brand new. The other two great things about them are safe removal and easy maintenance.

Unlike the yellow pages and other advertising papers, vinyl wraps have broad reach and low cost-per-impression. They can add horsepower to your marketing mix and shift your sales growth into higher gear without overspending.

 

4 Reasons You Should Get a Van Signwriting Template

Van signwriting is a long-established art. Forget about writing your advertisement onto the side of your vehicle with a paintbrush. The use of vinyl wrap to neatly and effectively display your logo, business name and contact details has taken a leap in recent years. A van signwriting template gives you freedom to choose the form most appropriate for your business. Besides making your business stand out from competition, it also helps you stake out your territory.

What else can a van signwriting template do for your business?

  • Cost-effective and high-exposure marketing. When planning a marketing campaign, you can make use of many different media channels, such as newspapers and billboards. However, the costs involved in each medium are very high for small businesses. On the other hand, vehicle signwriting is economically sensible. You ca expect up to 3,000 people to see your ad every day. The high quality vinyl can last up to five years, too.
  • Frequent fresh look. Cheaper vinyl is also available and lasts about one year. This is not a negative feature through, as it is the perfect solution for time-limited or seasonal marketing campaign. If you only have two or three vehicles, you may want to refresh their appearances frequently to guarantee attention. With cheaper vinyl, you can make use of van signwriting templates to reap the benefits of cross-channel marketing.
  • Localized brand development. The first people to see your advertisement are those who are in your local area. Overtime, they will start to recognize your vehicle and be familiar with your brand. This instills a sense of trust and reliability, which can turn your prospects to customers. Acceptance in your local community is a vital asset for your small business.
  • Non-aggressive advertising. Misplaced aggressive sales techniques can hurt your business. Instead of gaining customers, you could end up driving them away. But with van signwriting, you can sell your product, service and brand without making customers feel forced. It leaves a positive impression without the need to impose aggressive marketing styles. Drivers and passengers can see your ad and make a purchase as they please.
  • Protect and preserve. The most modern and effective form of van signwriting involves the use of self-adhesive vinyl, which protects the paintwork from stone chips and abrasion. Using an over-laminate can also further enhance the protective effect, which can be removed before resale. By preserving the original paintwork, your vehicle can look as good as new – which is a very good investment.

Van signwriting templates offer an affordable and accessible mode of marketing. A well-designed and striking sign will certainly catch your target audience’s attention. If you are looking for an effective way to advertise your business, why not turn your vehicle into a moving billboard? Vehicle wraps are very popular among small and large businesses. Take this opportunity to get your brand in front of your audience at the lowest cost possible.

Vehicle signage works 24 hours a day, 7 days a week. Whether your car is driving around or being parked in a prominent place, it can get potentially hundreds or thousands of impressions per day.

 

4 Things to Consider in Choosing a Vehicle Graphics Provider

Vehicle wraps are a long-term investment. They can be expensive, but they typically last three to five years. The average investment falls between $1,500 and $3,000, including vehicle graphics and installation. Small and large businesses alike can benefit from these economical and effective marketing tools. Studies show that a car wrap puts small businesses in the same playing field as franchises and businesses with vehicle fleets.

Vehicle wraps can be most successful if you have the best design and a great provider. To help you choose the right one, here are some things you need to consider:

  • Vehicle Wrap Design Templates
    The design is the most important part of your car wrap. That’s why it needs to be attractive, to the point, and easy to read. When choosing a vehicle graphics provider, check out their design portfolio and take note of the quality of their previous designs. Try to see how they get their message across. If it takes more than five seconds for you to understand their design, it will not be suitable for a car wrap.
  • Print and Finishing
    Vehicle wraps should be created using high-grade and pressure sensitive vinyl. They should be sturdy and durable, so they can last longer and give you the best return for your investment. Ask your vehicle graphics provider if they are using the best ink, print, film and protection for your wrap. Keep in mind that quality materials and services will make your vehicle wraps last.
  • Installation
    Have you chosen the best vehicle graphics and materials for your car? If you have, then it’s time to check out the installation. Find a provider who has keen attention to details. Choose one with skilled and experienced workers to ensure effective installation. A good installer carefully inspects the surface of the vehicle and makes proper preparations to identify any problems that may rise ahead.
  • Vehicle Wrap Warranty
    A vehicle wrap warranty can bring you peace of mind and optimum performance for the rest of your vehicle graphics’ life. Choose a provider that offers creatively-designed graphics as well as state-of-the-art services to meet any design challenge.

Personalize your vehicle with company information or any image you choose. Make your dream car stand out from the rest and protect it against dusts, scratches and harsh weather conditions with a vehicle wrap.

A Word of Caution
Due to the advancement in printing technology, some inexperienced people have set up shops. Thus, it is always a good idea to check the credentials and workmanship of your car wrap provider. Keep in mind that wraps should not damage your car’s paint job. To avoid images from bleeding onto the paint and scratching it, invest in your design and hire an experienced company to produce and install the wrap. More importantly, ask for warranty in writing.

Help ensure your work is of highest quality and that you are ahead of your rivals by investing on high quality vehicle graphics design. Plan and prepare for quality with the right provider.